Brand Perception Research
Revealing. Insightful. Actionable.
H2R has been able to assist some amazing companies in Brand Perception Research. From the Alamo to Hersheypark, to Blowing Rock, NC to Seattle Southside—both attractions and destinations alike have benefited from this research.
Here’s one destination’s story of how they used H2R’S Brand Perception Research to make strategic changes for the betterment of their brand.
Visit Maryland Heights
The Maryland Heights CVB contacted H2R Market Research to help them solve their branding related issues. Being so close to a large metropolitan city, their brand became lost in the clutter of other major brands surrounding them—they had no identity of their own. Using Brand Perception Research, H2R helped Maryland Heights to discover exactly what their identity should be and how to make themselves stand out in a crowded market place.
Decision makers with the Maryland Heights CVB used the findings from the research to create a new brand that paid homage to the past and brought themselves into a more modern and relevant place. The new brand capitalized on the assets of the area and gave travelers reason to choose Maryland Heights over the competitors. Karen Krispin, Director of the CVB, had this to say about working with H2R Market Research:
Visit Maryland Heights has become a life-long partner with H2R and continues to use the insights gained from the research to build upon insights each year and continue to innovate to bring visitors to the Maryland Heights area.
Interested in Brand Perception Research for your organization?
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