Jerry Henry is the Chief Executive Officer of H2R Market Research. He is a visionary executive & collaborative thought partner with more than 30 years of experience leading high performance work teams in Consumer Insights and Marketing Research.

Jerry’s research experience spans numerous business sectors; but he is particularly skilled in the hospitality market space which includes attractions, destination marketing organizations and state travel offices among many others.

Jerry has been researching U.S. consumer travel trends for decades, and his company has regularly monitored the impact of COVID-19 on consumer attitudes and the U.S. travel marketspace since the outbreak began in mid-March.